I have a disclaimer: I may be allergic to Purpose. I’m certainly bored by the word’s ubiquity, and irritated by the notion that Purpose is now yet another thing I need to add to an ever growing list. I’m also deeply averse to the (curiously widespread) notion that, once you’ve got it down in a neat statement, you’re all done.  

But for all the noise about Purpose, and for all that it brings me out in eye-rolling derision, I’m not bored of being purposeful. Or of being clear about what drives you. In fact, I believe clarity of intent is hugely valuable to figure out what you really, deeply care about.